blog




  • Essay / Imax Case Analysis - 1230

    While in Russia and China, consumers were willing to pay up to $80 for a movie ticket. In addition, IMAX will have to take into account political, economic and social instability; Since the BRIC countries are developing countries, IMAX will have to be very careful about these factors when doing business there. Other risks include adverse changes in monetary and/or fiscal policies, difficulties in recruiting and managing overseas operations, inflation and poor recognition of intellectual property.