Global Communications: Benchmarking With increasing consumer demand for products and services, many industries are experiencing exponential growth. As competition intensifies, many businesses are finding it increasingly difficult to remain competitive. These companies could face many challenges, including a decline in profits. Businesses are feeling increased pressure to make extreme changes and decisions that will likely affect employee morale and productivity but increase profits and revenue. The following is a comparative analysis of how different companies have implemented organizational commitment, organizational communication, and emotional intelligence while executing plans created to increase profits and maintain competitiveness within their industries. Company SummaryBellSouthBellSouth is a telecommunications company that provides various services to more than 46 million customers worldwide. BellSouth has four main operating divisions covering the areas of communications, domestic wireless services, the Latin American market and an advertising and publishing group. In 2000, the telecommunications industry fell on hard times, losing over $1 trillion in market value (ebstrategy.com, 2006). BellSouth faced increasing competition and financial difficulties. The telecommunications industry was and still is facing enormous pressure to reduce capital and operating costs (ebstrategy.com, 2006). Comparable to the situation in the Global Communications scenario, BellSouth found it necessary to consider alternative solutions to reduce costs and increase revenues. In 2001, BellSouth faced a dilemma characteristic of many companies after the bursting of the dot-com bubble: a shrinking IT budget with continued growth for IT needs. To combat the increasing cost of ongoing IT application maintenance and development, BellSouth began strategically evaluating its outsourcing capabilities to further reduce IT costs (ebstrategy.com, 2006). Outsourcing was not a new concept for BellSouth. In 1998, BellSouth selected Accenture as its strategic IT outsourcing partner to help improve service, on-budget performance, and on-time delivery (ebstrategy.com, 2006). After making the decision to pursue outsourcing opportunities, BellSouth was faced with the commitment of deciding how to communicate their plans without causing an outcry. Good communication is essential to the success of any business. BellSouth began by sending out an internal newsletter explaining what was going to happen to the company and the reasoning behind it. Bellsouth then issued a press release to national media. In doing so, BellSouth was able to announce the information to the public using language that conveyed the changes in a positive manner..