By following through on this decision, Correia will be able to reestablish the “ethical value network” of the virtual business community (Pfeiffer & Forsberg, 2014, p. Inside cover - 161). The board-approved recommendations for Correia are: 1) Make a public statement explaining the sequence of events that led to his father's death, accompanied by an apology and a future commitment to the company, 2) implement a “subscription-based incentive model” using a hybrid “freemium”/“metered” model to drive additional purchase engagement from customers through the use of incentive benefits, and 3) regain market share by improving “recurring revenue” cash flow on a quarterly basis (Warrillow, 2015, p.3). Of course, many would argue that Correia's exposure of his criminal past would violate his. “autonomy” and would therefore do more harm than good (Pfeiffer & Forsberg, 2014, p. Back cover -161 However, this is simply not true, as customers prioritize trust and will give). Correia a second chance to be honest. Nevertheless, Correia will still be able to attract customers and investors by employing an "integrated marketing communications" strategy, in which a variety of media platforms and techniques will be used to enhance customer acquisition (Percy, 2014, p.1). Therefore, following these aforementioned recommendations will be beneficial for Correia and its