Women naturally have a higher body fat percentage than men. Often having fat problems, there is a diet that claims to help women eliminate belly fat, creatively called the Flat Stomach Diet. It is aimed at women, emphasizing that it helps target belly fat and lose weight simply by following the diet. Published in 2008, the book The Flat Belly Diet was written by Liz Vaccariello and Cynthia Sass RD, as well as a cookbook with recipe ideas that help incorporate healthy meals alongside the diet (Jacobsen, MS, RD, 2013). This book remained on the New York Times bestseller list for twelve weeks, and in 2010, a flat stomach diet book was also published for men, written by D. Milton Stokes RD and Liz Vaccariello which was also published in the New York Times. Best Seller List (“Amazon: D. Milton”). Liz Vaccariello is currently the content director and editor-in-chief of Reader's Digest and previously the vice president and editor-in-chief of Prevention Magazine when the book was published ("Amazon: Liz Vaccariello"). Cynthia Sass RD is Prevention's Director of Nutrition and is nationally known as a nutrition and health expert. These women have been featured on television shows including Good Morning America, The Today Show, The Rachael Ray Show, The Biggest Loser, The Doctors, ABC World News Tonight, CNN, as well as local television news programs across country ("Amazon: Cynthia Toupet,"). Since then, they have each individually published diet plans, Vaccariello's called The Digest Diet, which also became a New York Times bestseller, and Sass's called SASS! Yourself slim. All these authors nutritionally have made a name for themselves in America ("Amazon") "fad" diets are often seen in a negative light However... middle of paper. ... complex carbohydrates and lean meats in place of refined carbohydrates, limiting your alcohol intake, and consuming polyunsaturated and monounsaturated fats in place of saturated and trans fats Unfortunately, this diet focuses only on monounsaturated fats (MUFA). ). Their weight loss and inches lost around their waist are mentioned, but their visceral fat changes are not discussed. The reason is that it takes very expensive tests to show changes in visceral fat levels. Therefore, there is no evidence of the type of fat lost or the amount of muscle lost on this diet (Kovacs, MD, RD, 2008). No additional costs except for groceries. Olive oil, nuts and avocados can add to the bill, but you could save money by cutting back on foods that the diet doesn't emphasize. Recipes include foods like Greek Lemon Chicken and Maple Pumpkin Cheesecake (Jacobsen, MS, RD, 2013).