Mr. Chin should advise increasing marketing efforts for professional development programs. BECAUSE:1. The major problem with this marketing plan is the idea that driving away American companies is a violation of the mission statement. This is not true. The mission statement, which reads: Hurricane Island Outwardbound's mission provides safe, nurturing educational experiences in a wilderness setting, carefully structured to enhance self-esteem, self-reliance, concern for others and care of the environment. The mission statement reveals NOTHING about limiting these benefits to only the underprivileged. Although this population may benefit MORE than the upper-middle class, it really doesn't matter. Those who participate in the hurricane assume that they are for the underprivileged. The school's founder and president, Peter Willauer, envisioned "an open-air classroom" – not an open-air classroom for the poor. Additionally, according to Exhibit 4, we see that the special programs (i.e. the drug veteran group) were in trouble. youth and other groups) appear to be programs that specifically target the most disadvantaged, but yet, in 1985, these programs only represented a maximum of 22.6% of the student population. Yet, despite this reality, if we are to assume that schools want to meet the needs of the disadvantaged or those who cannot afford tuition, expanding the PDP is the only way to achieve it. BECAUSE:1. His success rate cannot be ignored. 158 professionals participated in 1985 - and those 158 are the ones who received NO financial assistance. This represents 6% of the student population in public courses. This is important because this is the first year the program has been in place. Additionally, this represents 6% of the public course student population, which does not necessarily represent 6% of tuition revenue. It is more likely that they represent more than 6% of tuition revenue since these PDPs did not receive any financial aid.2. Consistent with this, U.S. corporate marketing benefits hurricanes in three ways that most other populations do not: A: First, the hurricane has difficulty occupying the winter (off-season) season. Businesses, unlike student populations or younger, inactive populations, do not have a “season.” The job is full-time. This doesn't revolve around summer or winter.B: It's clear that businesses are likely to pay full price for courses and don't need financial assistance that can be used as deductions Taxes.C: If the hurricane succeeds with a business, that business will be a loyal customer much longer and provide much more income than a family or group, etc...