-SWOTA Analysisalls • Starbucks has established good relationships with its coffee suppliers because they offer better prices for the coffee bean which goes directly to the coffee producer instead of to an intermediary. • Starbucks has been ranked among the top 10 companies in employee appreciation and benefits over the past decade. • Because of the benefits their employees are entitled to, their employee satisfaction and loyalty are better than most in the fast food industry. • Starbucks is going through this and a growing industry that doesn't let them grow their brand unless they have the majority of market share in the markets they already operate in. Weaknesses • Starbucks lacks diversity in its brand portfolio when it comes to markets outside of the United States • Some customers often call Starbucks 5Bucks because of how expensive it is. • Fluctuations in the price of coffee beans can have an impact on the company's supply at any time. • In busy metropolitan cities, rental and rental costs are constantly