The author provides reliable examples, facts, estimates and statistics, which base his arguments on logical reasoning. For example, according to Andrew Revkin, European countries use an effective cap-and-trade system to impose carbon taxes. Coal-fired power plants are also being closed in China. However, he believes that charging for emissions is not a radical idea and that this tax will have no effect on American competitiveness. Stating that “the average American, by several estimates, generates more than 20 tons of carbon dioxide or associated gases per year.” ; the average person on the planet weighs around 4.5 tonnes. The author supports his argument with facts and figures, which logically appeals to the audience. By mentioning the “industry report card” and what it entails, the author directs the audience to some facts to support his claim. He goes on to give logical explanations of how much fuel would be consumed and how much one would spend on fuel on a mid-sized car over 2,000 miles to ensure low carbon emissions. In this case, the public will do the math and will no doubt agree with the