The company's competitors are,According to the annual report of Ford Motor Company (1988), Ford's main competitors are Volkswagen, Toyota, BMW, Daymler Chrysler, Honda from General Motors. , and Nissan. Major customers include Hertz Hewlett-Packard, GE, Merck, Rent A-Car and other commercial accounts as well as millions of individuals. StrengthsStrengths are competitive advantages or core competencies that give a company an advantage in meeting the needs of its target markets. According to the annual report of Ford Motor Company (1998), Ford Company has excellent leadership and management strengths. The company has excellent knowledge and analysis of the global market1. Commitment to environmental protection by developing low-emission technologies2. The same spare parts can be used in multiple models in so-called virtual assemblies3. Technological innovations and procedures such as virtual assembly line, single model and centralized global risk management framework.4. Excellent brand equity with legacy assets and high levels of dignity for Ford's global brand heritage...