The management encouraged the workers to work even harder through persuasive and inspiring language, thus creating more value for them when in fact, and in return, they do not don't get what they deserve. By receiving these “so-called” incentive cards and rewards, it only keeps workers in place. This gives a sense of false consciousness that the proletariat is satisfied with its work. Working class individuals cannot see that they are being deceived and therefore do not challenge their naturalization at work.