Review of the Adopt an Animal Program at Australia Zoo and botany industry is expected to generate $975.8 million in 2013-2014. The major players in this industry are: Merlin Entertainments (Australia) Pty Ltd, Zoological Parks Board of New South Wales and Zoological Parks and Gardens BoardAustralia Zoo is a private company owned by Steve Irwin which exhibits over 100 species. . It is affected by the organization and competing forces of the microenvironment, as well as the economic and natural forces of the macroenvironment. Australia Zoo's strategy is to provide different products to different customers. It targets domestic visitors by offering better pet adoption service to compete with other businesses. ContentSummary 11.0 Introduction 31.1 Background 31.2 Objective 31.3 Scope 31.4 Assumptions 31.5 Limitations 32.0 Background Information 42.1 Industry Identification 42.2 Microenvironment 52.3 Macroenvironment 63.0 Segmentation, Targeting, Positioning and Differentiation 73.1 Segmentation 73.2 Targeting 83.3 Positioning and Differentiation 84, 0 Target Segment 95.0 Conclusion 96.0 Reference List 101.0 Introduction1.1 BackgroundAustralia Zoo is a 1,500 acre zoo with over 500 staff located in the state of Queensland and owned by Steve Irwin. It was first opened in 1970 by Steve's parents as the Beerwah Reptile and Fauna Park (Australia Zoo, 2013). Today, Australia Zoo has become Australia's largest and best wildlife conservation center. 1.2 Objective This report aims to examine the relevance of “Adopt an Animal”, ...... middle of article ...... logical needs to self-actualization needs (Kotler, Burton, Deans, Brown and Armstrong, 2013). Australia Zoo's main target segment could be domestic customers looking to satisfy their social needs. The IBIS report (2013) shows that 26% of zoo revenue comes from domestic visitors, compared to only 8% from international visitors. Many domestic customers are busy with work or study. This characteristic gives them a greater desire to meet social needs. Australia Zoo is much more than a place for family friendliness and camaraderie. By adopting an animal, clients can also satisfy their social needs, such as a sense of belonging and love. 5.0 Conclusion In conclusion, the “Adopt an Animal” offer helps Australia Zoo meet the needs of the target audience and maximize profits. Customers can not only make a difference for animals, but also get what they want.

Essay / Review of the Adopt an Animal Program at Australia Zoo and botany industry is expected to generate $975.8 million in 2013-2014. The major players in this industry are: Merlin Entertainments (Australia) Pty Ltd, Zoological Parks Board of New South Wales and Zoological Parks and Gardens BoardAustralia Zoo is a private company owned by Steve Irwin which exhibits over 100 species. . It is affected by the organization and competing forces of the microenvironment, as well as the economic and natural forces of the macroenvironment. Australia Zoo's strategy is to provide different products to different customers. It targets domestic visitors by offering better pet adoption service to compete with other businesses. ContentSummary 11.0 Introduction 31.1 Background 31.2 Objective 31.3 Scope 31.4 Assumptions 31.5 Limitations 32.0 Background Information 42.1 Industry Identification 42.2 Microenvironment 52.3 Macroenvironment 63.0 Segmentation, Targeting, Positioning and Differentiation 73.1 Segmentation 73.2 Targeting 83.3 Positioning and Differentiation 84, 0 Target Segment 95.0 Conclusion 96.0 Reference List 101.0 Introduction1.1 BackgroundAustralia Zoo is a 1,500 acre zoo with over 500 staff located in the state of Queensland and owned by Steve Irwin. It was first opened in 1970 by Steve's parents as the Beerwah Reptile and Fauna Park (Australia Zoo, 2013). Today, Australia Zoo has become Australia's largest and best wildlife conservation center. 1.2 Objective This report aims to examine the relevance of “Adopt an Animal”, ...... middle of article ...... logical needs to self-actualization needs (Kotler, Burton, Deans, Brown and Armstrong, 2013). Australia Zoo's main target segment could be domestic customers looking to satisfy their social needs. The IBIS report (2013) shows that 26% of zoo revenue comes from domestic visitors, compared to only 8% from international visitors. Many domestic customers are busy with work or study. This characteristic gives them a greater desire to meet social needs. Australia Zoo is much more than a place for family friendliness and camaraderie. By adopting an animal, clients can also satisfy their social needs, such as a sense of belonging and love. 5.0 Conclusion In conclusion, the “Adopt an Animal” offer helps Australia Zoo meet the needs of the target audience and maximize profits. Customers can not only make a difference for animals, but also get what they want.

Navigation

« Prev 1 2 3 4 5 Next »

Get In Touch