Founded in 1886 with the introduction of antiseptic medicinal dressings and surgical dressings, Johnson & Johnson has become one of the world's leading healthcare product companies. During its long history of more than 125 years, Johnson & Johnson's product line varies from pharmaceuticals, personal care products, medical devices and diagnostic products, the most important being pharmaceutical products. The product I chose to research was Listerine Mouthwash. Listerine was first invented as a surgical antiseptic in 1879, then repositioned as an oral care product among dentists in 1895. Listerine was the first over-the-counter mouthwash sold in the United States in 1915. Since then , the brand continued to develop its product. line composed of different types of mouthwashes targeting specific areas of oral concern. The Listerine product line is not limited to mouthwashes, but also includes gel toothpaste, breath freshening strips and mouth refreshing sprays. Listerine created a market for mouthwashes in the 1920s when they marketed it as a solution to chronic halitosis. However, in 1983, a new feature was added: Listerine also fights plaque, making it more attractive to consumers concerned about their dental hygiene. Today, it continues to fight bad breath and dental plaque with 70% total market share. According to Johnson & Johnson's 2012 annual report, one of the positive contributors to operating results was international sales of Listerine.I oral care products. Environmental analysis1. Economic ForcesEconomic forces affecting the business include inflation and fluctuations in interest and exchange rates. Additional challenges include technological advances, competition from Johnson & Johnson, and patents obtained by the paper medium......store prices range from $3.25 to $6.493. PromotionListerine uses different types of promotion to target its audience, such as advertising in TV commercials, point-of-sale advertisements, promotional or discount coupons in-store, in print or online. He also uses magazines and social media to promote his product.4. DistributionListerine products can be found in retail outlets, convenience stores, supermarkets, grocery stores and online.V. Implementation – Marketing StructureWith product labels such as Crest Pro Health, Colgate Total, Scope, Biotene and Act, Listerine positions itself in perfect competition. It must pay attention to new studies that come out and make changes accordingly if it wants to maintain its current strong position. With its trusted brand and reputation, I believe it will continue to be a leading product in the industry..