“Laughter is loudest where the food is best. » Food is essential for man to consume nutrition and maintain the functioning of the body. The lifestyle of Japanese people has changed since fast foods were introduced into the food industry in Japan. Young Japanese prefer to eat chips rather than Japanese rice crackers, soft drinks replace Japanese tea, and strawberry jam sweeps away the sweat of red bean paste. As a result, the average weight of Japanese citizens has increased statistically. The Japanese are replacing their low-fat diet with Western-style foods. The flavor of Western taste is different from what Japanese people have ever tasted. Consume bread as a carbohydrate, red meat as a protein and put cheese sauce before white rice as a carbohydrate, fresh fish as a protein and add seaweed. Every year, fast food companies expand their business. People could find fast food everywhere. Fast food has been phenomenal in Japan because fast food restaurants offer cheap but delicious products, innovative menus that blend with traditional Japanese taste, and this represents a great business opportunity. Due to fast food consumption, the average weight and height of Japanese citizens are increasing. Additionally, at the same time, the number of illnesses caused by fast food has increased. However, many Japanese parents still plan to be older and a little bigger and more vigorous children.1 Most of the Japanese we met on the road are all skinny even though they may eat vegetables at Fast food place, but they look unhealthy somehow. . Data showed that Japanese women, especially the younger generation, grew more than 6 inches and weighed 26.5 pounds more compared to the 1950s.2 Japanese men also included...... middle of paper ......us from McDonald's also appear in other predominant countries. German beer, French croissant, Spanish gazpacho and Indonesian rice porridge and fried chicken. Offering a creative and innovative menu is essential for fast food companies to survive in the market share war. In conclusion, although most people are aware of the unhealthy nature of eating fast food, fast food has become popular in Japan. There are 3 reasons that support the popularity. The Japanese believed that being taller and a little fatter was better to increase the height and weight of Japanese citizens. Additionally, the environment in Japan encourages starting a fast food business. Additionally, offering innovative menus will not bore the customer and will expand a wide support base. With incredible popularity, the recovery of the food industry in the 21st century is not far away..