The Image OpinionHow would it feel to be judged on the basis of your appearances and not your actions? In most cases, the image has several different ways of distinguishing beauty from the potential needed to be able to work in a market. Well, in today's market, owners make hiring decisions based on employee appearance and not by analyzing the employee as a whole. Most companies are looking for someone who is determined to generate more sales and customers. Some famous companies want their employees to have the appearance necessary to entice people to walk through their store. By simply having that special look, these employees are more likely to get the job than someone who is actually good at communication. Companies that choose to hire based on a person's image may find themselves discriminated against or not giving everyone an equal opportunity. Hire a person based on image The company can benefit in the long term from their qualifications and not just their image. Many retail companies want to hire based on what attracts the consumer to come into the store. Marshal Cohen believes that young markets sh...