After reading Chapter 3 of Kreitner (2008) and the case study at the end, there are several reasons why Chiquita made the right choice in putting order in his actions. Corporate social responsibility is defined as “a company’s sense of responsibility to the community and environment (both ecological and social) in which it operates.” Businesses express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing to educational and social programs, and (3) by obtaining an adequate return on the resources employed” (BusinessDictionary. com, nd). The arguments for corporate social responsibility are evident in Chiquita's case: (1) social action will prevent government intervention and (2) a better society means a better environment for doing business. An example of social action preventing government intervention is how Dave McLaughlin worked with the non-profit environmentalists Rainforest Alliance to get their ideas and suggestions. Instead of working against them, McLaughlin worked with them (Kreitner, 2008). Farm workers who worked long hours in dangerous and dirty conditions can probably vouch for the fact that Chiquita has invested in society by creating a cleaner and safer working environment for its residents. workers. Reducing pesticides resulted in better worker health and a savings of $5 million (Kreitner, 2008). As the founder of the Standard Oil Company, John D. Rockefeller handed out dimes to starving children more than a hundred years ago, "he believed he was fulfilling some kind of social responsibility" (Kreitner, 2008, p.55). Rockefeller may have been the pioneer of enlightened self-interest. When Chiquita partnered with the nonprofit environmental group Rainforest Alliance to clean up its farms and working conditions, Chiquita ultimately helped itself by helping its brand and its own bottom line, not by doing corporate philanthropy with a nonprofit organization. This form of enlightened self-interest is different from other partnerships with nonprofit organizations because Rainforest Alliance “does not accept donations from companies it certifies” (Kreitner, 2008, p. 71). Chiquita contributed to its brand image; however, this did not help the Rainforest Alliance's bank account. In enlightened self-interest, also loosely called cause-related marketing, money for the business and nonprofit is the goal. “Cause marketing is corporate America's lexicon for working financially with a charity. It is marketing that links a company and its product to a cause.