1) Industry Introduction: The global familiar brand of Coca Cola (coke) generally belongs to the food and beverage industry, especially to the beverage industry. Coca Cola is a multinational company that has achieved a dominant market share in the beverage industry across the planet. There are 27 different varieties of Coca-Cola manufactured by Coca-Cola. Around 10,450 varieties of drinks manufactured by Coca-Cola are consumed around the world (around 200 countries) every second of every day. Some of the other brands of Coca-Cola Company are:- Sprite Fanta Thumbs up Kinley Drinking water Limca Diet Coke2.1) Tracing the strategic position: Coke and Pepsi type drinks were replaced from the first day. Bottled water, sports drinks, tea, coffee and other healthier drinks. There are many threats related to coke substitutes because the switching cost is very less, in addition to the fact that they are healthier for potential customers, but these companies are dominating all these threats with magnificent marketing and marketing strategies. advertisement. In the diagram below, Pepsi is the only company that might be able to compete with Coke to some extent, but it still lags behind Coke in terms of branding and profitability. 2.2) Spatial Matrix: Axis x: -1.4 + 5.0 = 3.6 development bag. 3.1) Marketing (brand name/loyalty) Investments in marketing and advertising aim to increase consumer awareness and increase brand preference. This produces long-term growth in annual revenue, per capita consumption, and global coke share and sales. Maintain strong relationships with bottling partners and brand product sellers...... middle of paper......a normal small business with a tiny market share.References: http:// http://dividendmonk. com/coca-cola-dividend-stock-analysis-2013/http://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/Profitabilityhttps://www.google.com. au/search?q=coca+ cola+profitability&espv=2&es_sm=93&source=lnms&sa=X&ei=_xmEU6m3GYqkkQX3z4DQAQ&ved=0CAUQ_AUoAA&biw=935&bih=895&dpr=1STERLING. Euroweek [online series]. May 12, 2006;(953):46-49. Available from: Business Source Complete, Ipswich, MA. Accessed May 27, 2014. Small business .chron.com uses technolgygain Advantagehttp://seven-thirty.blogspot.com.au/2011/04/coca-cola-current-strategic-alliances_17.htmlChange at Australian Cotton Mills Pty Ltd