TescoExpansion Strategic OptionsTesco is already established in the UK, Europe, Asia and the USA and has 6,531 stores worldwide. Tesco continues to expand into new markets in order to increase its market share and growth. Diversification This is a most risky strategy because the organization is entering a new market in which it has no available information or less experience. The risk could be a refusal to accept products by consumers who do not make enough sales. Tesco has diversified its market by launching different non-food products in new markets. Tesco achieves long term success due to its focus and Tesco has one main vision, which remains the same while business strategies change as the world changes. Due to the competitive global environment, if organizations do not have a clear vision, they will lack direction and may not survive longer in the future. Tesco has established business strategies to help it achieve its vision and mission. VisionA vision is an overview of where the company wants to be. Tesco is a company that deals with customers and colleagues. Its vision will guide the direction of the organization and the way in which strategic decisions are made. Tesco's vision is: “To be the company most loved by: the customers we serve, the communities in which we operate, our loyal and engaged colleagues and shareholders. » Annual Review (2013) Mission StatementThe vision, mission statement and company objectives are all interrelated and identify what a company seeks to achieve. Tesco’s mission is “We improve what matters” Annual Report (2013). Tesco's strategic management believes that mission, vision and strategic objectives play a vital role in its...... middle of paper ...... evaluation: During As part of the implementation process, it is essential to check the progress results. Implementation problems Lack of ownership: The main cause of plan failure is lack of ownership. This shows that employees may not have interest or responsibility. Lack of communication If communication is not effective, then employees do not understand their roles and responsibilities. failure of a plan.ConclusionImplementation and analysis of the strategic plan is essential for Tesco to survive in this competitive environment. The strategic plan must be kept up to date as the environment evolves. Tesco is doing well overall and continues to satisfy its customers with their shopping experience and remain loyal to the Tesco brand..