In “Reading in a whole new way”, Kevin Kelly emphasizes that the digital screen illuminates our lives. He points out that digital screens have changed the way we see the world. Kelly tries to persuade her audience that in today's society we rely heavily on new technologies to further improve our reading skills. It describes how the act of reading has changed. Kelly's rhetorical choices help her convince the audience that digital screens are becoming something people depend on. The act of reading has changed; people tend to read more due to advancements in technology. “Reading in a Whole New Way” was published in August 2010 in Smithsonian magazine. This question was about what will happen in the next forty years; this allowed Kelly to impart her knowledge on how technology is and will evolve. Around this time, Kelly may have been influenced by the releases of new technology. We discovered the Xbox Kinect, a motion control-based gaming console. This device can track players' movements and voices. Apple also launched a new tablet in 2010, the iPad. This sold over three hundred thousand units on its first day. The release of these new digital screens has impacted the way we do things today. Kelly is philosophical in establishing his expertise and reputation. He tries to get his message across to teenagers and adults. By addressing this certain age group, Kelly shows that these are the people who use digital screens the most and who read often. Kelly proves to the reader that thanks to digital screens, reading alone has increased significantly. He is the founding editor of Wired magazine. Which Kelly received the National Magazine Award for General Excellence. He founded Walking Journal in 1...... middle of paper ......tion. Doing this allows the reader to imagine this idea. Giving digital screens human-like qualities allows Kelly to expand on how we input everything into our devices. It simply says that "millions of people use handheld screens to capture their location, what they eat, how much they weigh, their mood, their sleep patterns, and what they see." " This gives Kelly the opportunity to persuade the reader that the screens already know and watch everything for society. In conclusion, Kelly does an excellent job of connecting with readers in the use of rhetoric. He argues that digital screens have illuminated our lives and changed the way we read and write. Kelly's point of view is very clear throughout the article. Kelly uses ethnic appeal, logic, emotional appeal, intonation, and personification to persuade and connect with her audience through her use of rhetoric..