He further accused Roddick of lying about the formulas The Body Shop used to create its products. As previously reported, The Body Shop has claimed that the ingredients they receive from suppliers have not been tested on animals. However, Entine claims that this statement is just “window dressing via a five-year rule.” (Body Shop Animal Testing Policy Deemed “A Sham,” n.d.). Before the controversy, The Body Shop was considered a "socially responsible" business. (The Body Shop, n.d.). Entine further alleged that The Body Shop's products were not natural, but contained artificial colors, fragrances, and preservatives (The Body Shop, n.d.). The company was later accused of “greenwashing,” that is, misleading consumers about a company’s environmental practices. (Werther, Chandler 2001, p. 109). On September 6, 1989, The Body Shop changed its label from "not tested on animals" to "against animal testing" after a lawsuit in Düsseldorf.,