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  • Essay / The Use of Metaphors - 2528

    A metaphor is an influential feature of language. The use of metaphors is evident throughout the world as it is used in contexts ranging from everyday conversations to literature to its application to scientific theories. However, it is difficult to achieve a standard understanding of the theory or meaning of a metaphor. Indeed, metaphors seem to straddle many important boundaries: between language and thought, between understanding an individual word and understanding the relationship between words, and between rational communication and simple causal association. Thus, many metaphors are open to a range of different interpretations, some of which can vary wildly from one another. In A Better Way to Think About Business, Solomon attempts to refute the many metaphors associated with business and concludes by classifying them as miserable myths. These metaphors include: “It’s a jungle out there!” ”, “Business is war”, “Business is an efficient money-making machine” and “Business is a game”. Solomon not only views these metaphors as negative depictions of business, but he also believes they are wrongly associated with business in general. This article will challenge Solomon's interpretations by elucidating alternative analyzes of these selected metaphors. Regarding the Darwinian concepts of "survival of the fittest" and "it's a jungle out there", Salomon interprets these metaphors as depicting business as competitive, and not always fair. He refutes these metaphors by stating that business "is (or should be) anything but barbaric and devoid of rules or fairness" and that "competition [should] take place not in a jungle but in a well-ordered society that 'it serves both. and depends on" (Ground...... middle of article...... infinitely applicable and provides an appropriate way of thinking about business. In conclusion, metaphors provide a basis for open interpretation and the ambiguity. How one interprets a metaphor's meaning would affect how one feels about its relevance and applicability to the context in question Solomon's presumptions regarding the symbolism in the metaphors discussed were different from mine. that the metaphors cast a negative and false image of business, I thought so they presented a realistic and appropriate representation Although he insists that metaphors should not be the way one thinks about business, I believe. that this is the case, while having mutually valid reasons for our conclusions, Salomon and I offer divergent opinions on whether the use of the metaphors discussed in this essay is in fact a fair representation of the. business or not.