Corporate Social Responsibility (CSR) is defined as an initiative by companies to manage their activities, their positive image and their reputation which is reflected in their activities on the society, like the environment. and its impact on society. BreadTalk, with business expansions in China, had a program that practiced corporate social responsibility during the Sichuan earthquake incident. It is undoubtedly one of China's most devastating natural disasters. BreadTalk has developed a “Peace Panda” program that shows its support for victims and its role in relief efforts. The “Peace Panda” program is essentially a panda-shaped bread, an iconic symbol of Sichuan, intended to appeal to consumers. BreadTalk then donated profits from sales to the Chinese Embassy and the Red Cross China Earthquake Fund. This "Peace Panda" project strengthened BreadTalk's public image and reputation by showing empathy and compassion towards the Sichuan earthquake incident. Media coverage of this event also strengthened BreadTalk's image. This “Peace Panda” program also attracted potential employees to work for BreadTalk and improved the morale, motivation and engagement levels of current employees. It also brought pride to employees and made them loyal to stay with this humanitarian company. As a result, BreadTalk has seen a higher productivity rate because its employees are motivated and more engaged in their work. With such a positive image and productivity, BreadTalk has certainly attracted more investors and current stakeholders to believe in the company, that it does not operate in obscurity, but rather has social responsibilities and that she is ethical in her work. .. middle of paper ...... different countries and cannot apply customs from one country to another. BreadTalk business leaders can host a session where the entire company can come together and share perspectives and customs. In the event of an incident, the business owner cannot assume and jump to conclusions, but rather proceed and understand the problem tactfully. This will help understand the culture and will not escalate the incident. Team bonding activities can also be introduced in the workplace to promote mutual understanding. In conclusion, a background study of cultural differences in various countries is very important because they will effectively decide the life or death of the expansion of these countries. country. The last thing business leaders want is to have a disgruntled workforce and be forced to pull out of expanding from this country..