ap Analysis: Global CommunicationsGlobal Communications is a company that prides itself on being a people-friendly company. Recent developments in the telecommunications sector have caused stock prices to fall by more than 50% over the past three years. To bounce back, Global Communications quickly implemented a strategy of going global and outsourcing jobs to help reduce costs. The main problem with this aggressive approach is the lack of communication between the global communications leadership team and the Technology Workers Union. The friction this caused, along with the impending layoffs, led the union to accuse Global Communications of contract manipulation and threaten possible legal action. Situation Analysis Identifying Problems and Opportunities Global Communications recently negotiated a contract with the Technology Workers Union that reduced education and benefits by more than 20%. The union representative agreed with this reduction only because she believed it would allow the company to prepare for some long-term growth, which would in turn benefit the union and its members. Today, Global Communications has failed to include the union in major communications regarding layoffs and job outsourcing. Stakeholder Perspectives/Ethical Dilemmas Stakeholder interests are similar in that almost everyone has an interest in the success of the company. Consumers are the only ones who do not have a direct stake in the success or failure of the company..

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