Table of ContentsMarketing and PatientHow to Develop Patient Personas?How to Use Patient Personas?Marketing and Patient« 40% of Healthcare Services are potentially purchasable by consumers. The rapid growth of health services and medical insurance has enabled today's patients to actively participate in the management of their health care. They have the freedom to plan their care, comparing multiple providers in terms of costs and amenities before finalizing their provider. As a result, healthcare marketing has become a complex business function. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Marketing efforts – on a tight budget and on tight deadlines – face enormous challenges in the process of attracting customers patients, even if providers have the capacity to respond to patients. 'needs. Patients, consumers say, have a broader selection base when it comes to choosing commoditized (radiology and MRI), elective (orthopedics and bariatrics), and non-urgent (complex CV or orthopedic procedures) services. As a result, healthcare marketing must align its channels and strategies to reach the right prospects (patients) in the right place, at the right time, with the right message. To learn more about these target consumers and their specific needs, it is essential to develop patient personas. Patient personas help providers understand their customers in depth. Developing personas is not difficult as long as you know the right questions to ask the right people. Personas help craft marketing content and tailor messaging to the specific needs of different groups. See below for “Knee Replacement Surgery” advertisements tailored differently in design and messaging to two different patient groups. It reflects patient demographics, behaviors, motivations, and concerns. This information may be collected from market research, interviews, surveys and supplier customer base. The following is a snapshot of a patient's personality. Demographics: Collection of basic information such as age, gender, education, occupation, income, etc. Psychographic data: captures psychological attributes – personality, values, opinions, attitudes, lifestyle and interests. Social interaction: active list media platforms – Newspapers, magazines, and social networks – Facebook, Twitter, Instagram. Weaknesses: Recording issues that delay healthcare decisions – insurance, medical appointments, locations of service. Health Status: Cataloging health issues (may be due to certain activities, age or living conditions) These well-developed and detailed personas can be used to better understand consumers (patients) from a multi-point marketing perspective of contact in health care delivery. How to use patient personas? Patient personas provide significant business benefits to various healthcare stakeholders: Healthcare provider Plan communication strategies to engage different patient groups (this can further be verified by conducting A/B testing) Develop proposals of value to attract target groups Primary care physician To identify typical patients and expand referrals to healthcare providers in the networkInsurance company..