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Essay / Marketing Mix on Lululemon Company - 619
Product: Lululemon's product strategies are relevant according to their target market. However, the company is expected to increase brand awareness and differentiate its products from strong competitors such as Nike and Adidas. In the areas of customer service, the company currently offers health and dietary advice to consumers in-store, through its employees. But if the company can offer this expert health advice, it will improve its customer service satisfaction, because most consumers may think that employees do not have formal training to give dietary advice or recommendations in health matters. Currently, the company offers basic designs for hoodies and above, the company is expected to develop unique designs and trends to attract more customers. Additionally, the company promises that its products are made of durable material that can last up to 5 years. By having such promises, the company should provide a warranty for its clothing products, for example if the zipper of the hoodies breaks within the first year of purchase, customers can visit their store and get the repair repaired. zipper for free. Lululemon should co...