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Essay / Strategic Group Mapping - 1316
Strategic Group MappingAccording to Michael Porter who developed the concept of "strategic group", it is used in strategic management to group companies within an industry that share patterns commercial or combinations of similar strategies. The main objective of the concept is to help identify direct competitors and how they directly compete with the company. Strategy mapping can also be used to identify opportunities. In 2006, the Chinese government enacted a renewable energy law with the aim of directly supporting the growth of clean energy companies (Bradsher 2010). Companies that are part of the strategic group alongside NRG Energy include Camco International, Canadian Solar, Inc. (CSI), China Biodisel International and China Sun Biochem. Camco specializes in supporting industrial companies and public services to create and maintain projects to reduce greenhouse gas emissions. Much like NRG Energy, the company focuses on managing the entire process from project inception to final delivery. CSI is just as independent as NRG Energy as it has its own standard solar module as well as its specialist solar module. Much like NRG Energy, it is a product company capable of catering to consumers of its products located in various markets across the world. Headquartered in Longyan, a Fujian province of China, China Biodiesel mainly focuses on commercial biodiesel production. While maintaining its lead in innovation, like NRG Energy, China Biodiesel has developed proprietary processes and technologies, using cooking waste and other oils, for biodiesel production (Bert 2007). China Sun Biochem recently completed construction of an ethanol plant in Shenyang, China, giving the company a comparative advantage over NRG Energy. China Sun Bioche...... middle of paper ...... and Chai Qimin, (2007). “The future of renewable energy: goals, scenarios and pathways”, Annual Review of Environment and Resources, vol. 32: 205 -239 (volume publication date November 2007)Jacobsson, Staffan & Johnson, Anna, 2000. “The diffusion of renewable energy technologies: an analytical framework and key research issues”, Energy Policy, Elsevier, flight. 28(9), pages 625-640, JulyJeffrey S. Harrison, Caron H. St. John (2009), "Foundations in Strategic Management", Cengage Learning, p. 196Kevin Porter, Open Access Transmission and Renewable Energy Technologies, Topical Issues Brief, National Renewable Energy Lab, NREL/SP-460-21427, September 1996. Porter, M. (1980) Competitive Strategy, Free Press, New York, 1980. US Energy Information Administration, Federal Energy Subsidies Direct and Indirect Interventions in Energy Markets, DOE/EIA-EMEU/92-02