What is e-commerce and its characteristics?E-commerce occurs when information and communication technologies (ICT) are applied to support all activities commercial. IBM's marketing and Internet teams coined the word "e-business" in 1996. Electronic business methods enable businesses to work closely with suppliers, stakeholders and meet customer expectations. This type of activity involves electronic purchasing and supply chain management, electronic order processing, customer support and coordination with client companies. E-commerce generally occurs via the Internet, the Web, extranets, and intranets. Businesses typically use the Web to purchase supplies from other companies and to coordinate with others on sales promotions. Overview of Emirates AirlinesEmirates, which started its operations since 1985, is known to be one of the largest airlines in the Middle East. It is not only known in the Middle East, but is also recognized internationally for its excellent service. In 2013, they received the “World’s Best Airline” award from Skytrax. In addition, they have received the “Best Airline in the Middle East” award several times (Awards, 2014). It belongs to the Dubai government and is headed by Ahmed Bin Saeed Al Maktoum. The numerous awards that have been awarded to them motivate them to develop their products and services in order to increase their notoriety among travelers and obtain customer satisfaction. They offer unique experiences and amenities on each of their flights. Every year, they expand their destinations and their fleet in order to reach a wide audience. Their primary objective is quality and not quantity. They want to provide the next level of paper......the real implications of the electronic business model in today's business environment. The penetration of the e-commerce model is evident in the fact that companies like Amazon are competing with traditional physical stores. Although the e-commerce model has some limitations, it can still be adopted by several businesses operating in the UAE. The increasing competitiveness of the business environment in the UAE has required companies to adopt new and innovative business practices. Adopting the e-commerce model will give businesses a competitive edge over others. Furthermore, the e-commerce model is also beneficial for people who are planning to start a new business in the UAE. This is because the model would allow them to start a business with minimal start-up cost. The e-commerce model also allows businesses to reduce maintenance costs..