For example, people may not really want to take the quiz and so may write answers that aren't true just to get it over with. This data will then be considered unreliable. Secondary Research: Secondary research is research that has already been conducted by someone else. For example, books, magazines, the Internet, etc. One of the strengths of secondary research is that it saves time and is easy to access. For example, if someone needs information to use quickly, they can go to the Internet and have access to a range of information that they can use, instead of having to create a search method to use, then collect the data it needs. faster to go use someone else's data. Another advantage of secondary research is its low cost (Knowthis.com, 2015). For example, because someone else already conducted the research, they would have had to pay for the equipment expenses, whereas the researcher currently using it will not have to. Whereas if they were to do primary research, they would have to spend money on travel, equipment, and might have to pay participants to participate..,