The Internet is quickly becoming widespread and widely used as a tool of globalization across the world. As the Internet becomes more easily accessible to most people around the world, the Web is bringing significant implications and changes to the way we live, including the way we shop. E-commerce is growing rapidly and businesses are moving online, and retail success is no longer dependent on stores and malls. In developed countries, approximately two-thirds of the population has access to the Internet, making the ability to purchase online easily accessible to most people (Valerio). With the ease of shopping at home, there are many benefits to online shopping. Consumers can easily compare prices online, there is a wider range of products on the web, you can save time by having your purchases delivered right to your door and it also overcomes physical barriers. Over the past decade, online shopping has challenged and replaced traditional ways of physically visiting stores, with the digital world providing customers with greater convenience, flexibility and comfort in shopping from their own convenience. residence. The Internet is currently the third most used channel; brands are being pushed to follow the trend of creating an online shopping option for their consumers, which is reflected in the increase in the number of retailers offering online options to their consumers (Valerio). With digital-only stores like Net-A-Porter, Amazon and eBay, competition between digital and physical stores is tight. Retailers are being pushed to keep pace with the rise of digital shopping, whether they like it or not. The rise of digital shopping has several implications in retail, retailers are moving towards multi-channel retail...... middle of paper ...... Hayley. “America’s shopping malls are dying a slow, ugly death.” Business internal. Business Insider, Inc, January 31, 2014. Web. February 26, 2014. Rueter, Thad. “Online retail spending will increase 62% by 2016.” Industry retailer. Np, February 27, 2012. Web. February 24, 2014. “There's No Place Like the Mall: America's Shoppers Are Unplugging.” » Newswire. Nielsen, May 23, 2013. Web. February 27, 2014.Valerio, Dan. Digital retailing: analyzing the effect on retailers. Representative Ernst & Young LLP, 2012. Web. April 6, 2014. Webb, Tom. “Mall of America ready for super-sizing.” TwinCities.com. Np, July 4, 2013. Web. 06 April 2014.Whelan, Robbie. “Store rents are rising as construction slows.” The Wall Street Journal. Dow Jones & Company, April 2, 2014. Web. April 6, 2014.Yu, Hui-yong. “Mall vacancies rise to highest level in a decade as U.S. store closings persist.” Bloomberg.com. Bloomberg, April 7, 2011. Web. February 26. 2014.