It is proven that the development of social media has improved the marketing platform. According to many marketing consultants, social media marketing efforts get up to 50% higher return than traditional TV or radio spots (Horovitz). These criticisms show the growing connection Americans have with social media. Additionally, according to my research, “more than 80% of small businesses use social media to promote their business and cite Facebook as their primary marketing tool, followed by LinkedIn and Twitter, according to a recent survey conducted by Webs among 2 292 small businesses” (Loten). This information shows the impact of social media on small businesses. According to Penenberg, "Social networking sites, a component of social media, were responsible for more than 13.8 billion display advertisements in August 2009, which accounted for at least 25 percent of all display advertisements viewed via the Internet" ( Penenberg 125). This shows that social media has changed global marketing, where marketers are not only dependent on communicating with a target audience but also discovering new methods to impress people through social media.