Preceding our marketing plan, the expected result will be an increase in net sales, generally of our recent Model S, as well as Model X and upcoming third generation electric vehicles; and a decrease in cost of sales, which is the result of infrastructure completion and reduced R&D costs. These factors combined will result in an ultimate increase in net profit. In fact, in the fiscal year ended December 31, 2012, Tesla reported total revenue of $413.3 million, an increase of 102% from total revenue of $204.2 million dollars for the year ended December 31. , 2011. Automotive sales revenue of $385.7 million increased 160% from the year ended December 31, 2011, driven primarily by the start of Model S deliveries in North America. (Tesla Annual Report, Exhibit) In fact, new products have been proven to have a direct relationship with increased net sales. Moreover, by 2014, with the introduction of the innovative dual-motor all-wheel drive system, Model X and the intention to develop the third generation electric vehicle which will be produced in greater volume at a lower price. We expect at least a 25% increase in net sales from new products alone by 2015. In addition to product innovation, Tesla would also open more sales centers. As “Tesla markets and sells cars directly to consumers through an international network of company-owned stores and galleries, the stores and galleries are highly visible, high-end retail outlets in major metropolitan markets” (Report annual Tesla). Customers will experience a different shopping style than traditional car dealerships by dealing directly with Tesla sales staff. In 2012, Tesla opened eighteen additional locations operating under this concept to meet growing customer needs. In total, ...... middle of paper ...... 35% profitability by 2020. Finally, Tesla's stock value is also a big concern for both the company and investors . Tesla's initial public offering in 2010 was priced at $17.00 per share, but in late 2012 it was increased to $35.28 per share. Recently, starting in May 2013, Tesla's stock price increased significantly from $40 per share to over $100 per share. Obviously, investors have positive expectations about the electric vehicle market, especially they have confidence in the innovator of the electric vehicle market: Tesla. Therefore, along with all the actions that Tesla is and will be doing, we believe that Tesla will perform better in the future and that the Tesla stock price will continue to maintain an upward trend with periodic fluctuations. By the end of 2015, Tesla's stock price could reach more than $200 per share..