This gender bias in advertising speaks volumes about how companies are willing to tweak their marketing strategies to sell their products. However, in the case of food and beverages, distinct product categories are generally associated with distinct genres. Gourmet chocolates are aimed more at women and large hunger bars at women. The key element is appeal and marketers prefer to do everything to add appeal to their products through advertising. This is just one step closer to using sex to create sales. Just like color, taste and size are now also used to target products to specific genders. A light drink is for girls and a strong drink for boys. There is no doubt that gender bias in advertising is just a reflection of how marketers exploit gender to drive sales of their products..