I propose that all unsigned emerging artists target the business side of the music industry to succeed in the entertainment business because it allows the artist to to be taken seriously and to solidify itself. relationships that can advance one’s career. Learning the works of the music industry also makes a new artist more successful and profitable. Recent studies show that most new artists without professional representation and entrepreneurship are less likely to be signed to major or independent labels (Lowry, 2011). Overall, the specific change needed is that unsigned artists should focus on their careers as professionals and not as amateurs, thus focusing on the ins and outs of the music business and the how they can succeed, generate profits and last. Music business fundamentals are beneficial in many ways. If unsigned artists focused more attention on developing their talent to its highest potential, then their chances of succeeding would be greater. According to The Tipping Point, “the success of any type of social epidemic depends heavily on the involvement of people with a particular and rare set of social gifts.” In other words, talent is needed and the only way to achieve it is to work hard and continuously. Additionally, if a new artist masters their talent while working hard, then success becomes attainable and introduces the theory that if an artist works hard, they are capable of playing hard. As you study this further, understand that as an artist, newbie or veteran, the idea of ​​business success is knowing your business. Realize that building a team is a number one priority; most new artists neglect this...... middle of paper ......). Retrieved May 3, 2012, from About.com. Carmichael, G. (May 12, 2009). The Tipping Point, Parts 4 and 5. Retrieved May 7, 2012, from examiner.comDictionary.com. (nd). Retrieved May 6, 2012 from iTunes. Goldstein, J. (nd). Three methods to obtain openers and support slots. Retrieved May 6, 2012 from Music Biz AcademyHONSBERGER, S. (January 19, 2011). 7 Tips for Maintaining Relationships in the Music Industry. Retrieved May 7, 2012, from MusicThinkTank.comJonny. (September 24, 2008). iTunes is finally opening up to unsigned acts. Retrieved May 6, 2012, from Distorted-Loop.comKaufman, A. (April 9, 2010). Pop & Hiss: the LA Times music blog. Accessed May 3, 2012. Kellie, N. (February 15, 2011). Maintain a career in music. Retrieved May 7, 2012, from Jamplay.comLowry, D. (November 11, 2011). Why 99% of Indians are unsigned. Retrieved May 02, 2012.