Mobile phones are widespread all over the world and will change dramatically to express people's new lifestyle (Friedrich et al 2009; Xinze, 2008). Such technology has increasingly made everyone accessible (Marez et al. 2007). Mobile penetration and adoption are close to 100% in Western countries and in several Asian countries (Netsize, 2007; The Economist, 2005). This phenomenon is the omnipresent revolutionary that has contributed to the adoption and distribution of mobile commerce because it allows marketing activities adapted to the real needs and tastes of customers (Barutçu, 2007), and more precisely to target customers in using face-to-face marketing communications rather than impersonal communications. and mass media (Carter, 2009; Shaw et al 2001). An incredible number of innovations introduced each year and rapid technological developments (Easingwood and Koustelos, 2000) are also changing the philosophy of advertising (Barwise and Farley, 2005), leading companies to accept mobile marketing strategy as a way to disseminate their advertising messages. through disorder (Zhang and Mao, 2008). Once students are finished, mobile marketing offers marketers a real chance of achieving a high response rate compared to traditional media (e.g. Wood and SONI, 1991). The rationale for this is that people within the mobile phone network who market as customers, businesses, advertising agencies, marketers and brands interact with each other in more creative and fashionable ways than before (Hanley and Becker, 2009). Recent statistics show that mobile marketing budgets, in particular more than 11 billion by 2011, of mobile advertising, compared to almost 1 billion in 2007 (Leek and Christodoulides, 2009; O'Shea, 2007), since two are expected to exceed 4 billion mobile subscribers by 2011. 2011 (Higginbotham, 2009). Other research findings show that about 22% of businesses using online advertising as a tool to promote their actual efforts need to do mobile marketing (Ask, 2006). In the Middle East, especially in Jordan, there are four mobile service providers, and the number of subscribers exceeds 6 million, which is slightly more than the population. In percentage terms, mobile penetration in Jordan is 101% relative to the population (The Times Jordan, 2009). Furthermore, according to the Telecommunications Regulatory Commission, Internet penetration in Jordan reached approximately 30% in 2009 and is expected to reach over 50% by 2010 (The Times Jordan, 2009). However, even though the mobile market is evolving rapidly in many countries, In Western European countries, the infant is still found in many countries in Asia and the Middle East. Furthermore, most previous studies examine mobile marketing in the Western context, and little attention is paid to investigating this strategy in the Arab world...