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  • Essay / Marketing Final Exam - 2967

    Q1. Asian nations are starting to stand out. Based on the country you studied this semester, come up with a strategy for creating a brand for that particular country. Based on your knowledge of the country, what could be the three biggest challenges to executing your strategy and how could they be addressed? Branding: Sri Lanka – The dynamics of South Asia. This branding for Sri Lanka would be an accurate representation due to the increase the country is still changing. Sri Lanka has put in place plans for future national development aimed at improving the country, with the assistance and use of humanitarian support from allied countries. Their national development plan also includes Sri Lanka, which is also known for the quality of its exported products. The quality of goods exported from Sri Lanka tends to be of higher quality. Above all, Sri Lanka has a high rate of human development, which means that the workforce has the potential to be powerful. One strategy I would use to create this brand image would be to promote and publicize the quality of products produced in their country. country. Promotion of planned national development would also be carried out. Advertising and promotions would be aimed at targeting countries that would benefit from the importation of goods from Sri Lanka. Brands or exported goods promote the country and help create the desired brand. The country (its government) must also promote the brands of exported products. Even though Sri Lanka has the potential to be powerful, there are challenges that could hinder the execution of a marketing strategy. Building a brand for a product is not the same as building a brand for a country. A country will have to exploit all its unique and positive qualities in order to be able to successfully promote itself as it wishes. If the government imposes strict laws on the export of goods, it could also harm the marketing strategy to promote the country as a brand. Another challenge would be that political violence in Sri Lanka could harm branding. Countries wishing to import goods from Sri Lanka may view political violence as a problem they would prefer to avoid.Q2. Which category of innovations do microwaves fall into in India? As Vice President of White Appliances, how would you use knowledge of the five characteristics of innovations to facilitate faster product delivery ??