Table of ContentsIntroductionOrganizational Culture of Coca ColaThe impact of organizational culture on the overall functioning of the organization with special reference to its decision-making processes and performanceRelationship between culture and strategic management within the organizationIntroductionThe Coca-Cola Company is the world's leading manufacturer of soft drinks, its products being the most recognized brands in the world. The company owns and markets more than 500 brands in more than 200 countries. Manufacturing beverage concentrates and syrups, the multinational company has millions of employees who manufacture, market and distribute the products. The Coca-Cola Company also has interests in numerous beverage, bottling and canning joint ventures, with significant markets existing in all geographic regions of the world. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essay It is the culture of Coca-Cola that all stakeholders contribute to the growth and development of the company. The company engages its various partners in long-term agreements that make a significant contribution to the transformation of the decision-making process. The daily operations of the company are controlled by stakeholders such as suppliers, customers and competitors. With the company's 2020 sustainability goals, it has a special way of engaging stakeholders, with the goals in place controlling its actions towards stakeholders. Organizational Culture of Coca Cola The culture of the Coca-Cola Company requires the management of the multinational corporation to engage stakeholders in formal and informal negotiations. Stakeholders often participate in meetings and dialogues that revolve around the supply and consumption of products. For example, The Coca-Cola Company would conduct negotiations with bottling equipment suppliers on the most appropriate ways that could lead to a healthy business between the two partners (Dumitrescu, Luigi and Vineraean, 2010, p. 152) . The company takes growing global challenges into account when discussing key global issues with its suppliers, with the aim of protecting the environment in which businesses operate. The Coca-Cola Company's culture recognizes the need to protect the environment from global warming due to intense and uncontrolled production activities within the company. The company culture recognizes the need to ensure the safety of its customers as they may fall victim to uncontrolled production activities. The company strives to protect the environment from pollution by preventing the release of harmful substances into the atmosphere during mass production and manufacturing of bottles used for packaging (Baah, Sandra and Bohaker, 2015, p. 16). In business ethics, consumer protection is an indication of the company's willingness to take into account the natural environment; thus allowing working conditions adapted to both consumers and company employees. As required by the company's culture, she is a master in the art of working with partners and competitors to gain knowledge on how to improve the quality of services and production. Coca-Cola is known for recognizing, learning, and addressing issues that bring together the know-how and information that other partners have (Baah, Sandra, and Bohaker, 2015, p 18). In the world ofbusiness, companies are known to have varied behaviors. management teams that put into practice different ideas, which, when combined, can have a considerable positive impact on the environment and other issues of social concern. Social issues may not be addressed by the Coca-Cola Company if its culture does not require it to work collaboratively with its partners. The culture of working with competitors has allowed the Coca-Cola Company to identify healthy competitive practices that are unlikely to have negative impacts on business companies once implemented. The Coca-Cola Company's management team has a culture of fighting new market entrants, a culture distinct from other areas of the organization. The modern world is made up of competitive businesses in which new players enter the market every day. Coca-Cola management was present for its impressive negotiating work with new companies entering the market. Negotiations are being conducted to find various ways to form business groups that could help the growth of both companies. Business groups are known to improve businesses by creating connections that had not been previously identified. Another key factor that has ensured the growth of Coca-Cola Company is industry collaboration, where joint venture initiatives are carried out to pave the way for new policy engagement initiatives that boost business activities. The culture of collaboration with other companies ensured the growth of Coca-Cola Company. Coca-Cola worldwide as operating costs are significantly reduced. For example, by collaborating with recycling companies to set up businesses next to Coca-Cola factories, a lot of time and money is saved when transporting containers (Gupta, 2011, p 60). Coca-Cola is recognized as one of the most profitable companies in the world because of the agreements it makes with other partners to reduce operating costs and save time. The Coca-Cola Company's risk management department has a culture of measuring the risks the company and its employees face during the production and distribution process. By measuring risks, the company shows concern for its employees who are then motivated to carry out their tasks. Even if the company measures the risks it faces, it is also in the subculture of the company that there must be a stable financial system that would protect the stakeholders and guarantors. Measuring risks allows the company to protect the lives of its consumers and those involved in the production process. An example of a worker who performs shoddy work and causes harm to others is a builder. A builder who does a poor job resulting in loss of life can be put to death; hence the importance of a stable financial system in the company. The impact of organizational culture on the overall functioning of the organization, with particular reference to its decision-making processes and performance. The Coca-Cola Company's culture of collaborating with other companies has led to Coca-Cola's sustainable initiative to recycle used cans across the United States. The decision to recycle the used cans was made after negotiations with recycling companies to develop a recycling plan that would use the latest technology in the world. Coca-Cola brands are widely used in the United States; it was necessary to develop a recycling plansustainable and well-funded. The decision to recycle used cans also ensured that every American community is actively involved in the collection process; thus, improving the standard of living of consumers. In business ethics, creating employment opportunities for consumers is an indication of social responsibility towards stakeholders who influence the company's operations (Gupta, 2011, p 60). The healthy relationship between the company and consumers has resulted in the increase in consumption of Coca-Cola products. The culture of maintaining the position as the world's leading beverage manufacturer while battling new market entrants has served the management team well. to make management decisions that would ensure the continued growth of the Coca-Cola Company. Coca-Cola has implemented a sustainable initiative to use management systems theory since it is feasible for the company. Management theory has been effective in helping the management team in various tasks that maintain the company's top position in the world. The management team is knowledgeable and guided by management principles consistent with the company culture. The management team follows specific procedures when it is necessary to implement changes in the organization. As the business scales up to a system level, systems theory is important for examining the entire organization and its daily operations. The Coca-Cola Company's collaboration with other companies allows the management team to make decisions based on management systems theory because the company is made up of departments that work together. Systems theory states that an institution is a set of parts that have been combined to achieve certain goals. Coca-Cola Company has been able to operate with minimal disruption to activities associated with the manufacturing and marketing process. The culture of collaboration with the company's competitors creates an opportunity for the company to diversify its operations to accommodate existing customers. and find new customers in the market. Currently, Coca-Cola's main competitor, Pepsi, has been deemed by health authorities as a health risk, a factor that has led to a reduction in its sales (Hartogh, 2007, p. 1). Initially, Coca-Cola faced the challenge of low product diversification compared to its competitor Pepsi. With the reduction in sales of Pepsi products, Coca-Cola Company has adequate information on how to market lower-selling products in markets initially dominated by Pepsi. In marketing, promoting less sold products is a strategy used by companies following good supply chain management (Hartogh, 2007, p3). The threat of indirect competitors is a factor that could significantly reduce the growth levels achieved by Coca-Cola; Thus, fighting against new market players and working with indirect competitors has led to the continued growth of Coca-Cola. The culture of mastering the art of working with all stakeholders has contributed to the value of the Coca-Cola brand. Additionally, Coca-Cola brands are probably the most expensive on the market; hence, earning more revenue for the company. A strategic management system is important to Coca-Cola because the company is currently the most valuable company with assets that allow for mass production. Coca-Cola operates in more than 200 countries around the world, working with beverage companies on various continents. Coca-Colahas the largest market share, its only competitor being Pepsi. Working with competitors has been beneficial in reducing the damage that unhealthy competition can cause to business growth (YouTube, 2018). Marketers consider the marketing strategies used by Coca-Cola to be impressive as they have led to increased loyalty to the company's brands. Coca-Cola is distributed uniformly throughout the world; thus, leading to the identification of new markets. Measuring the risks that Coca-Cola may face has led to strategic management methods for product promotion that have led to brand loyalty across the world. In the field of insurance, measuring the risks that companies may face is considered impossible if the measurement is based on probability distributions that are more those of financial markets. Such measurement is characterized by errors which can make the organization impossible to control. Coordination between Coca-Cola departments allowed risk management professionals to develop strategies that continued to strengthen the Coca-Cola Company's image, as any slight misunderstanding could harm the company's reputation ; thus, leading to a decline in global sales. Relationship between culture and strategic management within the OrganizationAn excellent corporate culture is an important condition that paves the way for the formulation of a corporate strategy. Corporate culture also highlights the characteristics of companies, the formation of common values ​​among all stakeholders and has a distinct personality. At Coca-Cola Company, corporate culture has been helpful in developing strategies that are different from other companies and essential in fighting competitors. For example, the corporate culture of Coca-Cola Company highlights the organic habitat of the company in which the organization's strategy lives. The corporate culture used by Coca-Cola is equally emotional as it takes into account the well-being of all stakeholders and the environment in which the company operates. In modern business, the strategies implemented by companies are just the headline of the company's story, while culture requires that a commonly understood language be used to embrace and tell the story (Kotter, 2008, p4). For example, Coca-Cola has ensured that all its stakeholders understand its mission, vision, the values ​​the company stands for, and the clear expectations of all stakeholders. Common language among stakeholders ensures that all strategies are implemented to achieve a common goal for the business. Corporate culture is an important means of implementing corporate strategy because it determines and measures the desire, commitment and execution of strategies. It is necessary that active and effective strategy implementation is carried out after the development of the corporate strategy (Kotter, 2008, p50. For example, the existing organizational structure of Coca-Cola stimulates the enthusiasm of unified employees and stakeholders who jointly strive to achieve the goals that have been set by the company's management team Before implementing strategies, it may be important to ensure that the strategies are. oriented towards the corporate culture and that there is cohesion and motivation of the corporate members the strategy must adapt to each other, the mutual organization and the development of the strategy, the culture of. The business must be changed with the formulation of the strategy However, change the culture..