For example, when we taste supermarket butter and organic butter, we will find that organic butter is more delicious. According to Albert's Organics Company, many food experts and chefs actually believe that organic foods tend to taste better. Food experts give credit to the soil care practiced by organic farmers. Strong soil nutrition leads to well-nourished plants, which in turn produce food with high nutritional content and optimal flavor. The taste of organic food is one of the reasons why people buy organic food. Renée S Hughner, Pierre McDonagh, Andrea Prothero, Clifford J. Shultz II and Julie Stanton in their article “Who are the consumers of organic foods? A compilation and review of why people buy organic foods,” said several studies have found “taste” to be one of the most important criteria when purchasing organic foods. Organic foods are fresh, so they are tastier than inorganic foods and do not contain preservatives that make them last longer than organic foods.