Zotefoams strategy refers to expansion through new customers for the MuCell extrusion technology licensing business, partnerships or acquisitions in technologies, related products or markets and a combination of profitable organic growth of Polyolefin and HPP foam businesses. There are four key objectives of Zotefoams which explain the fundamental elements of the strategy. • Growth – Increase sales of their polyolefin business. Polyolefin foam sales growth increased 8 percent in constant currency and exceeded double the average GDP growth rate. The company aims to increase its sales by more than twice GDP growth by helping its customers in the innovation of new applications and products. • Grow – Grow an HPP portfolio and MEL customer base to generate increased margins. HPP sales increased 51 percent to 3.60 million. The company sees potential for increased margins and high profits in the HPP portfolio and therefore tends to invest more in markets, products and technology from these high-growth opportunities. • Improve – Improve your return on capital employed. Pre-tax return on capital employed (ROCE) reached 20.8% in 2012. ROCE is a suitable benchmark for them because a decline in ROCE can occur every year and longer-term shareholders expect a higher return at their risk. – Increase their operating margins. The group's operating margins increased to 12.8 percent of sales. Margins on the polyolefin foams and HPP business increased while MEL's increased investments were a loss. Therefore, they want to achieve operating margins. However, they plan to maintain the same four key business objectives, although planned high levels of capital expenditure will impact return on capital employed. Additionally, they are expanding the Croyd site... middle of paper ...... high liabilities due to increased interest bearing loans and borrowings in 2012. It could be difficult to control and manage this debt » Question 3: What is the company's plan to address these responsibilities and why did the company decide to use this plan? "According to the five-year summary, the turnover, profit before tax and dividends increased continuously from 2009 to 2012. The company was able to make the market see the company's potential in the future "Question 4: Do you have a plan to maintain this performance improvement in the future?" The company plans to keep the same four key company objectives (Growth, Development, Improvement and Profit), although the High levels of planned investments will have an impact on the return on capital employed. Question 5: Why did the company decide to maintain these four key objectives, even if this will have an impact on the return on capital employed?