Individual Case AnalysisJetBlue Headquarters, Forest Hills, New York.Summary StatementJetBlue Airways, an American low-cost airline, headquartered in Forest Hills, New York, began to take off from John F. Kennedy Airport in February 2000.JetBlue began by following Southwest's approach of offering low-cost travel, distinguishing itself from competitors through the amenities they offer such as entertainment in flight, flat-screen televisions in every seat, live digital satellite radio for all passengers, round-trip tickets and no weekend stays beyond the requirements to qualify for cheaper fares. AnalysisThe JetBlue case illustrates JetBlue's plan to succeed and be among the few airlines with longevity. Dave Neeleman is the founder of Morris Air, which was later acquired by Southwest Airlines in the mid-1990s. Neeleman models the operation of JetBlue after Southwest Airlines, in doing so JetBlue operates only one type of airline , the Airbus A 320, therefore, they will only need to train and the FAA certifies their crew of pilots, flight attendants and mechanics only on that. kind of plane. JetBlue also operates from smaller airports instead of busy international airports. In an effort to save on landing fees, there is also much less traffic, making it easier for airlines to turn around. JetBlue is also able to save on the cost of flights due to the fact that it operates newer airlines that require less maintenance and a non-union workforce, making their salaries much lower than those of established airlines. As stated by David Neeleman in the December 14, 2006 article, he said that "The best experience in the skies just got better", he said that customers love flying JetBlue because they get more for their money, as they will...... middle of paper ...... Maintaining close ties with employees will also prove to be a difficult task as they will now have more employees to monitor and , Naturally, as an organization grows, chains of command lengthen, making it more difficult to develop close relationships and bonds with employees. those not immediately at hand.ReferencesBailey, Jeff. (February 19, 2007). "JetBlue CEO 'mortified' after flyers blocked". Retrieved August 30, 2008 from www.nytimes.com Salter, Chuck. (May 2004). I'm calling JetBlue. Retrieved August 30, 2008, from www.FastCompany.com.Williams, Chuck. (2007). JetBlue Headquarters, Forest Hills, New York.NA (December 14, 2006). Taking the JetBlue experience to new heights: The A320's new cabin configuration will provide customers with more legroom than any other airline's coach cabin. Retrieved August 30, 2008 from www.primenewswire.com.