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  • Essay / Globalization of Jiffy Lube - 2165

    Section 1: Country AnalysisThe task at hand is to honestly examine the likelihood that our Jiffy Lube franchise can establish and grow once established in the countries of France and the Kingdom -United. Given the following evidence and details about the current situation in each of these countries, as well as some information about their economies and markets in general, one should be able to better understand the opportunities that exist in each country. We'll take a look first. In France. In France, the “franchise” has gone from a simple concept to a truly viable economic model in recent years. For the tenth consecutive year, the number of franchises in France increased steadily by 3 to 5 percent in 2003. That same year, 55,880 stores opened in France, including 34,745 franchises – an increase of 57.8 percent. in 2002 at 61.2. in 2003. The number of companies in France using franchises increased from 719 to 765 during 2003, an increase of approximately 6.4 percent. French franchises are also exported with 179 networks established outside France. This shows that the opportunities for a reputable franchise to establish itself in France continue to grow. The overall acceptance of American franchises is beneficial when considering how the community will welcome the opening of a store. The automotive sector is an excellent example of the increase in franchises in France, representing 11.2% of franchises in France in 2003, an increase of 10.2%. % compared to 2002. Of the 34 franchised car manufacturers in France, seven of them (i.e. 20.6%) are present internationally. French franchises have not only survived the repeated economic crises of recent years, but have even become economic models through their performance and success. It is obvious that everyone needs a means of transportation and that it must be maintained. The growing market in the automotive sector is showing positive signs that a company like Jiffy Lube would be able to acquire business. There are three main business activities in the automotive sector: rental, repair and other services. Of the three, vehicle rental franchises increased the most. Given this, one potential idea would be to partner with certain rental establishments and offer them special discounts or service options. We might offer pickup and delivery, personalized service, or a number of different amenities to earn continued business..