IntroductionMass media can be defined as the medium of communication that reaches and influences a mass market in a short period of time ("the free dictionary"). Some examples of media platforms used to deliver media messages are television, newspapers, the Internet, social networking sites, magazines, and radio. Media messages can take the form of videos, audios, images and even words. Most people listen to mass media on a daily basis and we pick up all kinds of information, sometimes without even realizing it. Sociocultural standards of female beauty are presented in almost all forms of popular media, bombarding women with images that depict what is considered to be the "ideal body" (Sedar). This has caused the perceptions of women around the world to change, and many now see beauty and perfection in the meticulously photoshopped models on billboards, magazine covers, on television and in movies. have changed, and where there were once iconic women flaunting their curvy size 12 physiques, like Marilyn Monroe, there is now a different perception of what is considered "beautiful." Nowadays, the ideal physique, although unattainable, is described by adolescents. girls 5 feet 7 inches tall, 100 pounds, size 5, with long flowing blonde hair and sparkling blue eyes (Nichter & Nichter 1). Body image is defined as a complex aspect of self-concept that concerns an individual's perceptions and feelings. on their physical image and their body. (Cash & Pruzinsky 3-11) Mass media is believed to contribute to negative perceptions of women's body image. It is suggested that media provide a social context for eating disorders (Spettigue et al.). Forms of media such as television shows and magazines...... middle of paper ...... in which the individual finds themselves ("Body Image"). Conclusion It is clear that mass media has an impact on body image. women today. We live in a world where media plays a dominant role in our daily lives and whatever we do, we are unconsciously influenced by what it shows us. Through the media's depiction of unrealistic images of women in general, we as consumers absorb these distorted concepts of beauty and shape ourselves based on what they see in these media. Although it is noted that mass media contributes to negative views of the world. body image of women, and it has been proven in some studies that the time spent using mass media is directly proportional to the perception that women have of their body image, it must be understood that their effects have a repercussion on each female individual..