How to deal with the high staff turnover rate encountered by LonmaOrganizational behavior Final project1. Project FrameworkThe framework used by the KICK team to complete this project is described below. Instead of simply finding a company and scheduling an interview to explore the identified issues, the team felt they should start by thinking about what issues Chinese companies might have, and then initially qualify that hypothesis with any company we have. contacted subsequently. Many questions were discussed, resulting in a shortlist. The most significant potential problem to emerge was the widely discussed employee turnover in China's dynamic economy. This helped define the business search terms. Individual team contacts were approached and the team hypothesis was qualified at that time. The strongest candidate company was a fast-growing Chinese company, where it was confirmed that the key problem was indeed high staff turnover. This was then chosen and the scope of the project was defined. A company visit was scheduled with one of the founders, who is also vice president of the company. The team developed a questionnaire and was lucky enough to be able to spend almost 3 hours in the company. This data was then compared to a number of benchmarks, to understand what the academic and commercial findings could offer in terms of a solution. This, combined with the team's experience and learning, led to the proposed solution.2. Company Analysis Beijing Lonma Entertainment International Co., Ltd. (LMEI) is a modern creative media company based in the Global Trade Center in Beijing, China. It is an oriental animation entertainment company that produces cartoons, markets them, and licenses the cartoon characters to other companies. The company was founded in 2004 by 3 highly skilled people in the cartoon industry. They all planned and prepared for more than 2 years before the founding, including market research, human resources, capital financing, etc., which made the company run smoothly in the early days. Since then, the company has grown very quickly. The total number of employees increased from 33 in 2004 to 200 in 2006. And the first product, named Century Sonny, was launched into the market, the first episodes of which were televised this year and received great response. The company's business model is clearly adapted to Chinese market conditions. The company's goal is to build a portfolio of popular characters through television exposure, rather than making money by selling the product to television companies..