blog




  • Essay / International Marketing for Dove - 766

    International MarketingDove is a product that is not only known in the United States, but around the world. In just one year, Doves products sold 2.5 billion years in 80 different countries. Many women turn to Dove product because they offer a wide range of cleaning and personal care products that make a real difference in the condition and feel of your skin and hair. Dove also caters to a global perspective as its main goal is to deliver real results to real women. There are all kinds of women in the world and Dove has a marketing tool that affects them all. The country I chose is South Africa. Dove products are not sold there, and I believe Dove products may be sold alongside natural African oils and shea butter. South Africa is now known for the growth of tourism in places like Cape Town and Johannesburg. In South Africa, the population density is approximately 45 million and growing. With the growth of tourism, communications and jobs have increased, making South Africa a country that could be called a third world country. Along with the increase in communications and technology, there has been an increase in the number of shops and supermarkets for tourists and locals. I think Dove would be a great product to put on supermarket and hotel shelves to allow tourists to have a piece of home in their country. Dove products are also known for their clinically selected sensitive skin, so if someone is out of town and isn't sure whether the native product will harm their skin, Dove can be a backup plan. Another aspect to take into account is the weather in South Africa: during the winter they experience cold spells which affect how the skin holds moisture. The main languages ​​spoken are Afrikaans and English, meaning the dove symbol is still accepted by South Africans. native. Dove is not only promoting its product but also actively trying to tackle the root of the negative self-image problem. Dove founded the Dove Self-Esteem Fund, which funds programs aimed at increasing the self-esteem of girls and young women. South African women have a high rate of rape and mental violence. By implementing this program, South Africa is not only impacting women in the country, but also impacting growth..