It allows you to strengthen virtual relationships without the need for a physical connection. Facebook provides a service to maintain and organize virtual relationships between friends, and also promotes a normalization of stalking, a cycle of envy and narcissistic behavior. Facebook is a facade of the user's identity that provides a sense of empowerment and ownership of one's life in the virtual realm. The user may believe they are in control of what they put on the web and who they show it to as well, but default privacy settings, number of friends, etc. are taken into account. diminish the control the user thought they had.