More and more people are using different media, such as social networks, in order to denounce the oppression and misrepresentation of women in social environments and professionals. Pantene displays the hashtag “#ShineStrong” at the end of the ad, which is a very effective way to extend the ad to other mass media. With this expansion, viewers will be more likely to not only talk about the effectiveness of Pantene's advertising, but also raise awareness about issues surrounding women on their personal social media pages. Pantene's ad offers a message of empowerment to all women and encourages them to stop succumbing to the idea that male dominance is acceptable. By incorporating a greater purpose into advertising, it creates a “halo effect” on the brand. Companies do this in the hopes that, if executed correctly, the brand will be associated with a good message, giving them greater appeal to buyers compared to other brands. Apart from its thought-provoking message, the advert also has comedic aspects, making it appealing to a wider range of viewers. To some extent, the advert succeeds because it encourages women and creates a strong message; at the same time, the clip fails to announce the true