Twitter was born as a group effort in March 2006 (Carlson, 2011). The true story of the creation of Twitter dates back to an individual named Noah Glass. He is an entrepreneur and launched Odeo, a product allowing a person to call a telephone number and which would turn into an MP3 message. There has been speculation that Evan Williams was the creator of Twitter, but the creator in reality is Noah Glass. Evan Williams was a former Google employee who was an investor in Odeo and heavily involved in the program and eventually moved the startup program to his old apartment. Later, moving on to the inventions of Twitter, there were other people like web designer Jack Dorsey; engineer Blaine Cook; and German contract developer Florian Weber. In July 2005, Apple announced iTunes and included podcasting platform, such as Odeo program (Carlson, 2011). When Apple came up with this invention, it killed the Odeo product in the industry. So Odeo's future wasn't in podcasting, and then they had ideas to start Twitter. The system would send a text message to one number and broadcast it to all friends under the name Twttr. They all agreed that Noah was primarily behind the project to start and Blaine Cook called Noah the “spiritual leader” behind Twitter (Carlson, 2011). Circumstances of the merger (TweetDeck) So far, Twitter has merged three different companies into their company. There are circumstances involved in the merger of these companies and reasons for it. The three companies acquired by Twitter are Vine, Bluefin Labs and Spindle Labs. According to (Said, 2013), Twitter's largest purchase was paying $40 million to buy TweetDeck. TweetDeck helps keep middle of paper......and video tweet. Retrieved from http://www.engadget.com/2013/01/23/twitter-vine-embedded-video-tweeti/.Halliday, J. (May 25, 2011). Twitter confirms acquisition of TweetDeck. Retrieved from http://www.theguardian.com/technology/2011/may/25/twitter-confirms-tweetdeck-acquisition.Issac, M. (February 12, 2013). Why Twitter lost almost 90 million on Bluefin Labs. Retrieved from http://allthingsd.com/20130212/why-twitter-dropped-close-to-90-million-on-bluefin-labs/.Miller-Merrell, J. (October 3, 2012). Brief history of HR technology trends and technology acquisitions. Retrieved from http://www.blogging4jobs.com/hr/hr-tech-trends-technology-acquisitions/.Said, S. (September 26, 2013). The top tech companies with the biggest mergers and acquisitions. Retrieved from http://www.therichest.com/business/technology/the-top-tech-companies-with-the-biggest-mergers-and-acquisitions/.