Consumers will be encouraged to purchase online as it will be a quick and easy task to complete rather than going all the way to the supermarket and scouring all the isles to collect all the products you need. and purchasing, all that valuable time could be allocated elsewhere where it could be more efficient. On top of that, you could also save valuable, increasingly expensive fuel. - Virtual o Now that everything is now online, consumers have the ability to filter their search for certain products or prices, for example on Countdown you have the ability to refine your search to promotions, gluten free products, discounts prices and more. This will benefit supermarkets because they will be able to find certain products quickly and easily. Countdown has also implemented a shopping list, which helps you shop more easily or if you want to use a saved shopping list to have the option of creating a smart cart, simply create it and it will do your shopping every time that you select this. option.- Extra