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  • Essay / The Pros and Cons of Public Relations - 1236

    Public relations jobs exist at all levels of government. Officer Rodriguez said that as PIO, he handled issues such as car accidents, officer misconduct, major incidents and traffic report writing. Officer Rodriguez emphasized the concept of treating others, how you want to be treated, and reputation. Officer Rodriguez said, “It’s the little things that create good influence, relationships and a good reputation. » Public relations practitioners establish and maintain relationships with their audiences; their audiences are resources for the organization that help them achieve their values-driven goals. This illustrates what the book calls resource dependence theory; Dependency theory helps explain values-based public relations. If the goals are value-driven, the resources acquired from the public move the organization closer to achieving their values ​​(Guth and Marsh, 2012, p. 89). Building relationships with the public helps secure the resources the organization needs to thrive. Officer Rodriguez said if he refused to take a selfie with someone, it could be considered a bad name for the organization. Government public relations aims to help an organization communicate with the