Introduction to MICE ProductsA convention and tourism bureau, also known as a destination marketing organization, is a non-profit organization that primarily focuses on the development and the marketing of a region or country as a major tourist destination. They mainly ally themselves with the respective governments to increase the economic development of their destinations by promoting both leisure and business tourism. DMOs are the most crucial part of their destination's tourism industry, as they promote awareness of their products in order to attract more tourists and, in the long run, more revenue. Singapore is well known in Asia for offering personalized business travel experiences. Their MICE industry falls under the Singapore Tourism Board (STB) in collaboration with the Singapore Exhibition and Convention Bureau (SECB). The office works with relevant parties to attract and develop business events as well as to ensure personalized delivery of these services. The office also develops alliances with international organizations and alliances, with Singapore being a member of the BestCities Global Alliance. Compare and contrast the growth market of two source markets A PEST (Political, Economic, Technological and Legal) analysis reveals that Singapore has more potential than Korea in developing its MICE industry. Singapore has one of the best healthcare industries in the world. Their medical tourism is booming as they offer world-class medical services at better prices than their competitors in more developed countries (Lee & Park, 2013). Their political economy is stable since different ethnicities and races are represented in government. Over time, this has attracted investors as the economy is growing and continuously presenting...... middle of paper ...... all their activities in the countryAdvertising Using the different platforms such as social media to make our country known to the rest of the world Increase awareness of our products and services around the world The Singapore Tourism Board is adopting increased use of technology to attract tourists. Stakeholders involved in the action include the Singapore Government, the Singapore Tourism Board, relevant investors and event organizers and managers who will benefit from the increased traffic. The action is set to take place from Marina Sands Bay, which is one of the best event venues in the country. Adopting technology will involve setting up teleconferencing facilities, increasing their online presence to attract customers and the use of social media will also enable them to respond to customer queries more quickly, thereby improving customer service..