Designing formats and including visuals Most websites tend to have the same formats, however, some are less cluttered than others, contain information valuable and are user-friendly. For this article, www.forbes.com will be a good site to look at. The Forbes website is a site that seems to have a lot going on, it is a "busy" site, and when you access the site you must first watch an ad or click to skip the ad. The design format of any website is very important and equally important if you include visuals. People who visit websites do so for one reason or another. However, the design, format and visuals can quickly lead people to go to another website if it is not visible, has too much information, requires people to maneuver too much to view the site or if it is not user-friendly. The www.forbes.com website is a commercial website. Analyzing this site will provide great insight into how or not to design a website, with or without visuals and details about its format, visual displays, audience and uses of logos, ethos and elements. of pathos. The first impression of a website determines whether the user(s) will leave or stay. First impressions depend on several factors: color, spacing, structure, fonts, symmetry, amount of text and much more. When you access the Forbes website, you are not authorized to access it immediately until you view an advertisement and/or click to skip it. Once you land on the website page, which is supposed to be the home page, you are met with the main stories with images related to each story and audio that starts automatically. The audio continues throughout your visit to the web page and there are no instructions on how to mute and/or close the audio if you wish....... middle of sheet ......future academic papers and professional lifeFor my future academic papers and professional life, my desire and priority will always be to ensure that I consider format and visual design when writing. Ensuring that the format and visual design of my article is striking, appropriate and effective will contribute to my credibility. A “design that respects readers’ knowledge supports the ethical appeal of a text” (Hilligoss and Howard, 2002, pp. 1–7). I will be sure to use graphs, images or tables that will tell an important part of my story, as this will give my document/writing a sound design and my writing will gain authority if it is well designed. My approach will always be to give my readers the opportunity to feel emotion, in certain parts of my story. I will seek to appeal to ethics, emotion and logic using format and visual designs in my writing..