In small communities in northwest Wisconsin, we generally don't realize how much local businesses affect our daily lives and play an important role in our community. How often do we walk into a business and are greeted by name by one of the friendly employees? Although this may not seem foreign to us, we take for granted this value that only comes from local businesses. Friendly service and close relationships are just one of the many benefits of purchasing services from a local provider. Purchasing services such as Internet, cable TV, cell, and telephone from a local provider will ensure outstanding customer service. Since these local businesses are run by people in the community who genuinely care about the community and the people who live there. Local business offices demonstrate unprecedented loyalty to a community because they are tied to the area's residents and tradition. Decisions made by local service providers will be in the best interest of the consumer. Since these companies are focused on serving a smaller area, their decisions will be tailored to the needs and demands of local communities and not the generalized desires of a larger market. This allows for more personalization and gives customers the convenience they prefer. Another benefit of purchasing services from local providers is that the money goes back into the community. Unlike global suppliers whose sales are to large companies that have no connection to a distinct area. In addition to benefiting large companies, this money is used to pay inflated salaries for executives. With local service providers, we see this money returned through sponsorship of local events and contributions made by local businesses. Local bus...... middle of paper ...... telecommunications market. This competition is great for a community because it brings diversity and variety to an area. To keep customers happy, it is essential to offer products and services at an affordable price, as this is driven by competition. The countless benefits of purchasing services like Internet, cable TV, cell and phone from a local provider are why my family continues to purchase from Mosaic. Excellent customer service and community loyalty are essential to a well-rounded community. These local businesses show their support for the community by sponsoring events, donating their services and providing scholarships. In our world, communication is essential and constantly evolving. By connecting a community through their services and support, local service providers play an important role in the community and local economy..