IBM Case AnalysisInternational Business Machines Corporation, IBM, is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. Leveraging the resources of IBM and its leading business partners, IBM offers a broad range of services, solutions and technologies that enable small, medium and large clients to take full advantage of the new era of commerce electronic. This article will provide a brief overview of the company, including a brief SWOT analysis and a review of the marketing, management and financial aspects of the company. Finally, recommendations will be made for continued growth and success.HistoryThe company founded in 1888 as the Tabulated Machine Company by Herman Hollerith, in Broome County, New York. It was incorporated as Computing Tabulated Recording Corporation (CTR) and was listed on the New York Stock Exchange in 1916. IBM adopted its current name in 1924, when it became a Fortune 500 company. In 1951, the company is entering the IT field. Today, IBM is the world's largest provider of systems integration and technology consulting. It offers services in areas such as application development, data storage, infrastructure management, networking and technical support. IBM Global Services is also among the world leaders in providing business consulting and outsourcing services. IBM Global Services is headquartered in Armonk, New York and employs 190,000 employees worldwide. The company reported revenue of $48,291 million in the fiscal year ended December 2006, an increase of 1.9% from 2005. The company's operating profit increased amounted to $4,934 million. in fiscal 2006, an increase of 44.9% over 2005. SWOT ANALYSISForce...... middle of paper ...... leadership is challenged by UNIX, Hewlett Packard, Sun Microsystems and Dell. All of these players are large multinational corporations with the financial and development expertise to pose a considerable threat to IBM's market share and revenue. Additionally, many of the company's end markets are consolidating. The consolidation of the banking sector seems likely to continue in the American market. A number of large commercial banks, insurance companies, and other large-scale financial services companies have merged with other financial institutions to diversify their offerings and reduce corresponding business risks. With the consolidation of its customers, the company faces increasing competitive pressures in terms of services and price offers. This trend could result in lower margins for IBM Global Services, which would have a negative impact on its financial position..